WHO WE ARE
RG Media is a boutique airport advertising concessionaire and consulting firm. We are nimble, creative innovators who understand the unique relationship between the airport, the advertiser, and the traveler. More importantly, our team includes experts in airport operations, airport and out-of-home (OOH) advertising, business development, sales and marketing and project management who know how to build strong organizational partnerships and maximize revenues.
WHY AIRPORT ADVERTISING?
Airport advertising continues to be a strong product offering. Its ability to engage travelers during long dwell times makes airport advertising unique. It is not surprising that 85 percent of travelers respond to airport ad messaging during this time.
Frequent flyers are particularly responsive, with 80 percent noticing the advertising and 42 percent acting upon the engagement. The airport space provides fertile opportunities for local, national, and international brands that understand the value of the traveling public.
85% of travelers respond to airport advertising messaging
80% of frequent flyers notice airport advertising
Nearly half of frequent flyers respond to ads seen at airports
Local, national, and international brands understand the value of the traveling public.
RG Media provides airport advertising consulting solutions focused specifically on airports currently operating – or wishing to operate – their own in-house advertising program, seeking audits of their current advertising programs, or considering a boutique-style advertising concessionaire who can offer a nimbler approach to building, selling, and maintaining exemplary advertising programs. In addition, we project manage out-of-home (OOH) advertising campaigns via wayfinding signage, digital ecosystems, social media, and experiential marketing.